Misto Holdings Reports Q2 2025 Consolidated Revenue of 1.23 Trillion Won, Up 4.5% YoY
- Q2 2025 Results – Revenue up 4.5% YoY to 1.23 trillion won; operating profit up 29.8% to 181.9 billion won
- Misto Segment – New key products following the success of FILA’s “Echappe” franchise, strengthening global reach in Korea through the Myeong-dong concept store in Seoul, and driving K-fashion growth in Greater China
- Acushnet Segment – Revenue up 7.9% YoY on strong sales of Pro V1 & Pro V1x golf balls and T-Series metal clubs
- Advancing the three-year (FY2025–2027) shareholder return policy announced in March, with 150 billion won in stock repurchases resolved year-to-date marketing to drive long-term brand growth across Greater China
Misto Holdings Corp. announced its Q2 2025 financial results via public disclosure. The company reported consolidated revenue of 1.23 trillion won, representing a 4.5% increase compared to the same period last year, and operating profit of 181.9 billion won, up 29.8% year-on-year.
The Misto segment recorded revenue of 216.3 billion won. Despite economic slowdown and weakened consumer sentiment, the FILA brand continued its brand repositioning strategy, launching new key products such as “Peito” and “Panthera” following the success of the “Echappe” franchise, and opening the FILA 1911 Myeong-dong concept store in April to strengthen global consumer engagement. In Greater China, Marithé+François Girbaud opened its first store in Shanghai’s landmark Xintiandi district, marking a significant step in K-fashion expansion. Leveraging Misto Holdings’ operational know-how and network, the company plans to extend brand awareness across the Greater China region while pursuing mid- to long-term brand refinement and strategic investments.
The Acushnet segment achieved revenue of 1.01 trillion won, marking a 7.9% increase from Q2 2024. The growth was fueled by solid demand across the golf ball, club, and gear categories—particularly the new Pro V1 & Pro V1x golf balls, GT Series clubs, and Scotty Cameron putters. Despite ongoing external uncertainties such as shifts in U.S. tariff policies, the segment outperformed expectations, demonstrating the enduring strength of the brand. Balanced performance in the U.S. and European markets, along with adjustments in certain Asian regions, contributed to the segment’s stable global growth.
Misto Holdings is in the journey of executing a shareholder return program worth up to 500 billion won over three years (2025–2027), including resolutions to repurchase 150 billion won worth of treasury shares year-to-date, further reinforcing its shareholder-friendly stance. The Group aims to enhance brand value and improve financial performance in tandem, building a stronger foundation for global growth.
Ho Yeon (Aaron) Lee, CFO of Misto Holdings, stated, “Despite uncertainties in the external policy environment and adjustments in certain operating regions, strong brand competitiveness centered on Acushnet and the positive effects of restructuring certain overseas operations contributed positively to the company’s overall performance improvement.
The Misto segment is also focusing on enhancing product competitiveness and improving distribution efficiency under its mid- to long-term strategy, while continuing to invest in and support balanced growth across our brand portfolio.” Earlier this year, Misto Holdings rebranded from FILA Holdings to better reflect its diversified global brand portfolio and strategic vision under the slogan “Redefining Boundaries.” The company continues to strengthen synergies across its subsidiaries and brands, aiming to enhance competitiveness and expand strategic opportunities for sustainable growth.