- Misto Holdings plans to relocate its headquarters to Cykan Tower in Gangnam, Seoul, in 2026, accelerating its transition into a global brand portfolio company 

- The relocation is positioned as a strategic lever for business growth, aimed at attracting talent, improving the work environment, and strengthening organizational capabilities 

- The company will focus on its core holding company functions, including group strategy and management, to further accelerate its evolution into a global portfolio company

Misto Holdings announced that it will relocate its headquarters to Gangnam as it moves forward with its transition into a global brand portfolio company.

According to a regulatory filing disclosed on the 16th regarding the acquisition of a new headquarters building, Misto Holdings plans to relocate its office to Cykan Tower in Nonhyeon-dong, Gangnam-gu, Seoul, during 2026. The relocation is a strategic decision aimed at accelerating the company’s global brand portfolio strategy. It is intended to address growing demand for talent and office space driven by business expansion, while improving the work environment to enhance operational efficiency and productivity. 

In April, Misto Holdings changed its corporate name from FILA Holdings to Misto Holdings under the slogan “Redefining Boundaries,” and has since been building a foundation for sustainable growth by strengthening its global brand portfolio and enhancing synergies across brands. Since then, the company has continued to expand its organization through the growth of its Greater China licensing and distribution business and the addition of new brands to its portfolio. 

Amid an uncertain business environment marked by the pandemic and rising interest rates, ownership of key office properties has reemerged as a critical asset for enhancing corporate stability. As competition to secure top talent intensifies, the location of a headquarters has also become an increasingly important factor in talent attraction and organizational engagement. 

Cykan Tower, located in Nonhyeon-dong, Gangnam-gu, is situated in one of Seoul’s core business districts and offers excellent accessibility along with proximity to a wide range of commercial and industrial infrastructure. Through the relocation to its new headquarters, the company aims to strengthen talent acquisition, enhance collaboration across the group, and further focus on its strategic and subsidiary management functions as a holding company. 

The total investment related to this asset acquisition amounts to approximately KRW 195 billion, representing approximately 3.5% of the company’s consolidated total assets. The company views the investment as being within a manageable range without imposing a significant financial burden, and expects it to contribute positively to mid- to long-term asset portfolio diversification, given the asset value and liquidity of commercial real estate in the Gangnam area. 

A Misto Holdings spokesperson stated, “This headquarters relocation represents an important milestone that goes beyond a simple expansion of office space, as it advances our global management framework and strengthens the foundation for sustainable growth. We will continue to pursue investments that enhance shareholder value and reinforce our long-term competitiveness.”