[Seoul, South Korea – March 27, 2026] Misto Holdings is strengthening its position as a strategic brand hub driving the successful expansion of Korean fashion brands across the Greater China region.

Leveraging its extensive experience in brand development and retail operations, the company is accelerating the expansion of its multi-brand portfolio while strengthening integrated online and offline capabilities across the Greater China region.

Misto Holdings has successfully introduced several leading Korean fashion brands—including Matin Kim, Marithé + François Girbaud, RAIVE, and Rest & Recreation—to the Greater China region. Building on this momentum, the company aims to expand its retail network to more than 100 locations across the region within the first half of the year.

A notable example of Misto Holdings’ brand-building capability is Mardi Mercredi, which recorded rapid growth during its partnership with the company, including a 190% year-over-year increase in its second year of operation, significantly strengthening brand awareness among local consumers.

In 2024, Misto Holdings also launched RAIVE, which recorded 200% sales growth within its first year, demonstrating strong market traction. These achievements reflect Misto Holdings’ standardized multi-brand operating model, enabling the company to effectively introduce and scale multiple Korean brands simultaneously in the Greater China region.

One of Misto Holdings’ key differentiators lies in its direct management of major digital platforms, including Tmall, Xiaohongshu, and Douyin. Through its in-house content production, influencer partnerships, and proprietary live-commerce streaming studios, the company operates a fully integrated digital ecosystem designed to maximize brand visibility and engagement among local consumers. 

The company also leverages its proprietary live-commerce studios and strong network of influential Chinese influencers and key opinion leaders (KOLs) to amplify brand visibility and digital engagement among Gen Z consumers.

Beyond distribution, Misto Holdings works closely with partner brands to design long-term growth strategies while preserving each brand’s unique identity and market positioning. With its extensive retail network, localized marketing expertise, and integrated digital capabilities, the company has established itself as a trusted partner for Korean brands seeking expansion in the Greater China region.

Through these capabilities, Misto Holdings has effectively established a proven success formula for Korean fashion brands entering the Greater China region.

Misto Holdings is positioning 2026 as a pivotal year for restructuring its Greater China business portfolio, accelerating efforts to establish a mid- to long-term growth foundation. Moving beyond a brand-centric operating model, the company is actively advancing category diversification to structurally expand its future growth drivers.

Starting from 2027, approximately five new brands across categories including men’s high-end contemporary, women’s casual, and athleisure are expected to be launched in the Greater China market, with growth in the region anticipated to become increasingly visible. This portfolio expansion is designed to reduce reliance on individual brands, build a more stable revenue base, and further strengthen Misto Holdings’ global brand portfolio strategy and identity.

A representative for Misto Holdings stated, “We are not simply managing brands; we are long-term partners dedicated to building brand value across both online and offline touchpoints. Our focus remains on building sustainable brand equity across the Greater China region.”