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Sustainability

Misto Korea Launches "Return to Care" Campaign Supporting Women in Need Through Circular Resource

2026.07.27

[Seoul, South Korea – July 27, 2026] For the third consecutive year, Misto Korea is putting sustainability into practice through “Return to Care”, a social impact initiative that gives resources a second life while supporting local communities.

As part of its commitment to “Planet” and “People,” two of the company’s core CSR focus areas for a sustainable future, Misto Korea announced that it will donate 450 care kits to adolescent girls in need in Seongbuk-gu, Seoul, as the third project of its “Return to Care” campaign. Each kit includes an upcycled pouch and menstrual pads. The initiative aims to promote resource circularity while providing practical support to girls who may have limited access to essential menstrual products.

Launched in 2023, “Return to Care” is Misto Korea’s circular CSR campaign designed to give new value to surplus inventory, discarded apparel and other underused materials. These resources are transformed into new products and donated back to local communities. Each year, Misto Korea works with a range of partner organizations to address a new theme while advancing both resource circulation and community well-being.

This year’s project was carried out in partnership with the Giving Plus Foundation and social enterprise Touch4Good. In April, Misto Korea donated FILA underwear and FILA Kids school bags with a total retail value of approximately KRW 1 billion to a charity bazaar organized by Giving Plus. A portion of the proceeds from the bazaar was then used to fund the latest “Return to Care” project.

As part of the initiative, Touch4Good made 450 pouches using reclaimed textiles. Menstrual pads donated by Kleannara, a household and personal care products company, were then added to form complete care kits.

The pouches were made from uniforms previously collected by Touch4Good from another company. Each pouch features an embroidered image of FILA WONY, FILA’s mascot. By turning discarded uniforms into practival everyday items, the project extends the life of textile materials while providing tangible support to young women in the community.

Misto Korea also held a donation ceremony at the Seongbuk-gu Office on July 24. The ceremony was attended by Lee Seung-ro, Mayor of Seongbuk-gu; Kim Ji-heon, CEO of Misto Korea; Namgung Kyu, Executive Director of the Giving Plus Foundation; and other representatives from the participating organizations.

A Misto Korea representative said, “Return to Care is a sustainable CSR campaign that connects resource circulation with community support. By giving new purpose to underused materials, we aim to create meaningful value for both the environment and society. We will continue working with a wide range of partners to expand initiatives that make a positive and lasting contribution to local communities.”

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