[Seoul, South Korea – August 06, 2026] Misto Holdings is strengthening its retail presence in Malaysia as part of its broader strategy to reinforce the country's role as a strategic hub for Southeast Asia.

The company announced today that its Malaysia subsidiary has opened four new FILA stores during the first half of the year across major commercial districts, including Kuala Lumpur and Penang. With these additions, FILA's retail network in Malaysia has expanded to a total of 14 stores, further strengthening the brand's offline presence in one of Southeast Asia's key growth markets.

The latest openings represent more than a retail expansion. They are part of Misto Malaysia's strategic retail growth initiative, designed to strengthen FILA's presence in locations selected for their strong consumer potential and commercial appeal. As one of Southeast Asia's key retail hubs, Malaysia offers a combination of solid purchasing power, a mature shopping mall landscape, and a diverse multicultural consumer base, making it an ideal market to showcase and refine differentiated brand experiences before expanding across the region. By expanding into prime commercial districts and enhancing differentiated brand experiences, Misto Malaysia continues to strengthen FILA's competitiveness while deepening consumer engagement in the Malaysian market.

Notably, the new store located at Gurney Plaza, Penang's premier shopping mall, operates as Southeast Asia's very first FILA 1911 Store. In addition to showcasing FILA's lifestyle and performance collections, the store features a dedicated Heritage Zone that highlights the brand's history and sports heritage, creating a distinctive destination where consumers can experience FILA's identity. The Penang location also represents the company's third flagship-scale store, following its Sunway Pyramid and Mid Valley Southkey locations, with each store spanning over 200 square meters.

The FILA 1911 concept is a new retail format that reinterprets FILA's originality and sports heritage through a contemporary retail experience. Following its debut in Malaysia, the concept is scheduled to expand into additional Southeast Asian markets beginning in 2027.

The latest expansion reflects Misto Holdings' commitment to building sustainable brand growth through strategic retail investments and differentiated consumer experiences. By combining retail expansion with innovative brand concepts, the company continues to strengthen FILA's competitiveness across Southeast Asia.

A Misto Holdings spokesperson said, "Malaysia is a strategic hub for our Southeast Asia business. Beyond expanding our retail network, we are committed to creating differentiated retail environments where consumers can naturally connect with FILA's history, values, and sports heritage. Going forward, we will continue to strengthen our retail footprint while expanding the FILA 1911 concept across Southeast Asia."