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FILA Expands Sports Presence in Malaysia as Misto Malaysia Partners with PPA Asia 1000

2026.09.18

[Seoul, South Korea – September 18, 2026] Misto Group announced that its Malaysian subsidiary, Misto Malaysia, served as the Official Local Platinum Partner of the PPA Asia 1000 Leapmotor Kuala Lumpur Cup 2026, marking another step in the group’s expanding sports marketing activities in Malaysia through FILA.

 

Held from September 9 to 13 at The Hood, a multi-sport venue in Kuala Lumpur, the five-day international tournament brought together leading pickleball players from across the region. As Official Local Platinum Partner, Misto Malaysia outfitted players, crew, volunteers, match officials and VIPs with FILA apparel and footwear, bringing the brand’s performance expertise and sporting heritage to the tournament.

 

As part of the partnership, Misto Malaysia hosted the FILA Pickleball Clinic, led by FILA-sponsored Malaysian athletes and UPA Asia Trailblazers Athilla Miasara and Syed Uzair. Miasara, Malaysia’s No. 1 women’s singles player, and Uzair, the country’s No. 2 men’s singles player, led hands-on drills and match play for aspiring players. FILA Performance Icons Amir Ahnaf and Amelia Henderson, along with Malaysian content creators and pickleball enthusiasts Jenn Chia and Jon Liddell, also joined the on-court activities.

 

FILA also showcased its new Volley Burst 2 pickleball shoe at its on-site booth, where visitors could explore the product and take part in interactive activities. Designed for intermediate players, the Volley Burst 2 combines stability, grip and comfort for fast-paced play.

 

The tournament partnership builds on Misto Malaysia’s broader sports marketing activities in the country. Earlier this year, the company signed an official sponsorship agreement with the Wilayah Persekutuan tennis team, which went on to win six of seven tennis gold medals as well as both team titles at the 2026 SUKMA National Games.

 

Through its growing involvement in tennis and pickleball, Misto Malaysia is expanding FILA’s engagement with local athletes and sports communities while strengthening the brand’s performance presence in Malaysia.

 

A spokesperson for Misto Group said, “The PPA Asia 1000 Leapmotor Kuala Lumpur Cup marks another step in expanding our sports marketing activities in Malaysia through FILA. By building partnerships across fast-growing sports such as pickleball and tennis, we aim to strengthen our engagement with local athletes and sports communities while creating more opportunities for consumers to experience FILA through sport.”

 

 

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