[Seoul, South Korea – September 28, 2026] Misto Group has partnered with Korean streetwear brand MUCENT to open its first store in Taiwan, further expanding its retail network in the local market.

Misto Group announced that MUCENT's first store in Taiwan opened in Taipei on September 24. Taipei is a major hub for fashion and cultural trends in Taiwan, bringing together a diverse range of global and local fashion brands. The store attracted strong interest from local consumers from its opening day, demonstrating growing awareness of the brand in the market. Through the new store, Misto Group plans to strengthen MUCENT's connection with local consumers while expanding the brand's awareness and business presence in Taiwan.

MUCENT is a trendy casual fashion brand whose name combines the Chinese character “Mu” meaning “challenge,” with “Cent,” inspired by Vincent van Gogh, New York’s Central Park, and the English word “centripetal.” The brand embodies the philosophy of “challenging the world from the center” and presents youthful, contemporary casual styles.

Built around a monochromatic palette complemented by colors inspired by everyday life, MUCENT offers distinctive styles that reflect its unique aesthetic. Black, the brand’s signature color, further emphasizes its identity. With a strong following among female consumers, MUCENT has been gaining attention among younger consumers through designs that combine streetwear sensibility with everyday versatility. The brand is also expanding its presence across major domestic and international fashion platforms.

Following the opening of its first Taipei store, Misto Group plans to open additional MUCENT stores in Taichung and Kaohsiung by the end of the year, expanding the brand’s offline presence across Taiwan. The company also plans to broaden its sales channels through MUCENT’s official online store and major local e-commerce platforms, including Shopee.

Meanwhile, Misto Group is strengthening its retail network across Greater China by introducing MUCENT to Taiwan following the recent launch of JUUN.J in the market. Building on its accumulated understanding of local markets and expertise in distribution and retail operations, Misto Group has been supporting the global expansion of competitive Korean fashion brands and their stable operations in overseas markets.

A spokesperson for Misto Group said, “The opening of MUCENT’s first store in Taiwan provides an opportunity to introduce the brand’s style and identity directly to local consumers. We will continue to support the overseas expansion of competitive brands based on our understanding of local markets and retail expertise, while expanding our business presence across Greater China and other global markets.”